Marketers have to continually earn and reward people’s attention. If we fail at that task, there are plenty of other content options out there. People — yes, even B2B buyers — want engaging, entertaining and valuable content
April 1st is prime time for jokes from brands seeking to capitalize on the holiday. One trend that is no joke involves the importance of content in the digital marketing mix. According to a study from Econsultancy and Adobe , content ties as the number one digital marketing priority along with conversion rate optimization for 2013.
In just a few weeks, I’ll be making the pilgrimage to London where I will be speaking at the SES London conference about integrated marketing and content, two very hot topics right now. As the internet marketing industry evolves with innovations in platform technologies and consumer behaviors changing right along, marketers and brands are trying their best to keep up.