Why has 2023 seen creativity come to the forefront in B2B marketing like no other year?
We’ve been saying for years that B2B marketing should be emotional, exciting, entertaining and engaging — in short, creative. Great marketing not only wins those industry awards, it gets better results.
Photoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success. Marketing is no longer about simply being creative with your content and thinking about audience, it’s about actually creating visual content and understanding what type of visual content is going to draw in the right viewers
We’ve written about creativity a few times on the Buffer blog, but it’s hard to keep track of everything we learn about it.
When is the last time you walked into a team meeting, stood at the whiteboard and asked for your team to brainstorm a solution to a business problem—and got blank stares? Forcing creativity in the moment might sounds like a good idea, but it doesn’t always lead to productive conversations (especially if your team has already spent an hour in the conference room)
A big part of our identity and the nature of our work at TopRank Online Marketing is focused around creativity. In fact, the tagline on our company website is: “Smart, Creative, Focused On Results”, three key principles that drive a lot of what we do and what we stand for. Of course creativity comes in many forms – not just the aesthetic, but with problem solving and lateral thinking to innovate and succeed despite obstacles, limited resources and competition
We can’t compare link building to Leonardo Da Vinci’s “The creation of Adam” painting on the ceiling of the Sistine Chapel, but in the right hand and with the right information, it can become an art. You’ve searched for link types and link building techniques and you keep stumbling over the same keywords “web directories”, […] Author information Razvan Gavrilas He is the proud Founder & Chief Architect of cognitiveSEO , an SEO Toolset focused on in-depth analysis of ranking signals.
Creativity in Innovation and Entrepreneurship was a discussion lead by Robert Safian, the Editor in Chief of Fast Company, and John Maeda, Design Partner at Kleiner Perkins Caufield & Byers and former president of the Rhode Island School of Design. The session centered around why Silicon Valley, entrepreneurs, and startups need to embrace creativity and design […] Author information Kelsey Jones Search & Social Consultant at MoxieDot
Austin Kleon, the three-time author of books like the new ¨Show Your Work¨ and ¨Steal Like an Artist¨ gave the opening keynote for SXSW Interactive this afternoon. He began his talk with mentioning that the New York Times interviewed him recently about whether or not South by Southwest has gotten too big for its own […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.
The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media platform clamoring for attention. The demands on..