One of the most compelling scenarios for B2B marketers to build content and community is through a combination user generated content (UGC) and strategic content collaborations.
If you want to dip on multi-channel marketing but aren’t 100% convinced it’s worth the effort, it’s always good to look at what other businesses are doing. The post How to Use Multi-Channel Marketing For Crowdsourcing [Case Study] by @shortstackjim appeared first on Search Engine Journal .
Creating original and compelling content is paramount to your success as a marketer. Getting your customers involved in this process is great for engagement, product improvement, product development and your overall reputation as a brand.
Mourning the death of Google Reader? You are not alone.
Brought about by the recent ruckus in my place of work, I spent most of my time during the the past couple of weeks dipping my fingers on the sea of what’s new and what’s to come to find inspiration and possibly opportunities moving forward.
Banner advertising has a dual purpose: getting your brand out there, and boosting ROI. The main reason many advertising campaigns fail is related to design – poor design that is. DIY strategies for economy work only for those who are already designers, especially if they are experienced enough to make a market audit, to understand what their targeted audiences like to see, and what they react to.
Banner advertising has a dual purpose: getting your brand out there, and boosting ROI. The main reason many advertising campaigns fail is related to design – poor design that is.