Calls to action (CTAs) are often treated as an afterthought in content creation, which is odd since they are arguably the most consequential element. Digital marketers and their campaigns are evaluated through a great many factors, which are growing more deep and nuanced as analytics evolve, but conversions are still the name of the game. It’s the easiest thing to measure and the surest sign that your content made an impact.
I have some bad news: you’re probably missing out on a lot of sales. Why?
Does your call to action need a face lift?
Read to the end of this blog post to receive $1 million! Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns.
Are your content marketing efforts in good health?
Everything that can be said has been said before. Now, we need to find new ways of saying it
Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business.
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad.
I look at quite a few websites.
“Submit!” Um, no thanks, I’m not really a submissive person.