A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting . So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue
Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs . While AMP is not a ranking signal , at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web.
Obviously, the ultimate goal of CRO should be to increase sales and quality leads.
The F-shaped pattern has been the commonly understood way in which web users browse sites and search results. Has user behaviour changed since then, or have perhaps the changes that Google and others have made to the presentation of search results made a difference? An eyetracking study carried out by ConversionXL looks into this question, comparing the results with previous studies. Here are a few key findings from the article… The F-pattern no longer holds up The F-pattern was something discovered during testing by Jakob Nielsen .
Last month I wrote a comprehensive guide on how to use Google Search Console , covering every aspect of what is essentially a giant toolshed full of useful stuff for all webmasters to use.
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too. In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of links shared on social media have never actually been clicked
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.
Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. While I think this is a tidal wave of information and computing power that’s coming towards every industry, I also think that there are very important strategic decisions that will always be in the hands of the search marketer. One of those most often debated is the value of a top position.
We analyzed 160k keywords across 400 websites to collate this data.