A lot of self-centered corporate marketing is giving way to customer-centric ways of communicating the value of doing business. I’ve been thinking about this a lot in terms of online marketing over the past few years and instead of having to push the ideas through recommended client content marketing strategy , more companies are seeking expertise with this approach. In particular, search marketing has a tendency to go after the most popular keywords (that are hopefully also relevant to product/service mix) and optimize content to attract customers actively looking.