Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking . Yesterday, it announced that it’s changing the way it delivers desktop ads in an effort to thwart ad blocking software
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches.
The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom