So, a SEO guru, a social media expert and a public relations pro walk into a content marketing bar. The search marketer says to the bartender, “I’d like 35 shots of of the same tequila, but each needs to be in a slightly different glass, in different amounts and chilled at slightly different temperatures.” The social media marketer says, “I’ll buy a round for all my friends and get one for yourself too.
Over 100 years ago, a tractor company set out to get the attention of farmers. They didn’t buy advertising or hire salesmen to go door-to-door. Instead, the John Deere Company created a custom print magazine, called The Furrow , designed to educate farmers on developing technology and trends in agriculture