When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand communications and advertising
One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets . Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method . New research commissioned by Urban Airship suggests that not only is usage of mobile wallets becoming more widespread, but that the ‘non-payment’ functions of wallets may give brands an unprecedented opportunity to reach out to consumers through their smartphones – without the need for a mobile app
Join us Thursday June 26th at 1:00EDT (10:00PDT) to hear Gord Hotchkiss from Enquiro and Brian Hess of Crossview discuss how analyzing the behavior of your shoppers is strategic to customer loyalty and deepens brand engagement. We will show you how to convert more of those shoppers using digital..
Striking down opponents with your ninja marketing skills can provide a sense of satisfaction that many marketers crave. However, there is danger in focusing all of your efforts on the front end of the customer buying cycle.