When you were getting started in B2B marketing or selling, did you suspect you’d be selling your product more or less the same way for years at a time, or maybe for even longer? What a sweet dream that was. But a few years in B2B shook you awake
Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on social customer experience (CX)?
Catching a movie in a packed theater. Crowding into a stadium with tens of thousands of fans for a sporting event or concert
Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences.
The experience customers have through marketing content can be one of the most important differentiators for brands today. And yet 58% of B2B buyers don’t not believe claims made by the vendors they most recently bought from ( TrustRadius ). It’s hard to create a great experience if customers don’t trust brand communications.
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Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences . Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message
Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of boring-to-boring. Research from Gartner has shown that 89 percent of firms compete primarily on customer experience. Not all companies may be taking this to heart, however, as according to additional research some 60 percent of marketers fail to take into account consumer expectations, despite 95 percent seeing increasing expectations from customers .
Recent research from Gartner shows that 89% of companies compete primarily on customer experience. The way your brand makes customers feel can mean the difference between advocating for the brand or going with a competitor. So, who owns customer experience?
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