Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction.
Our CEO at TopRank Online Marketing, Lee Odden ( @leeodden ), shared his War of Words: Myth-Busting Social, Content Marketing and SEO yesterday at NMX Las Vegas. The premise of Lee’s presentation was actually crowdsourced; the title War of Words comes from H.G. Wells’ War of Worlds, which spawned a mass fear that aliens were on their way to take over Earth.
As an active observer and participant in the digital marketing world, I see a spectrum of attitudes and perspectives towards attracting and engaging customers online.
I received an invite to CrowdFactory’s “Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle” webinar yesterday with Jeremiah Owyang from Altimeter Group and Sanjay Dholakia , CEO of CrowdFactory and decided to liveblog it. Jeremiah has pioneered a lot of the social media thinking found in progressive companies today and his blog, Web Strategist , is known to senior business and agency marketing executives world-wide. I’ve been reading it for many years.
We’ve established the value of content marketing here through many different posts. Most of the focus has been on creating value from content at the top of the funnel in a buying cycle