Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention.
When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new..