If you’re reading this blog I’m probably telling you something you already know, but: everyone in B2B marketing is using content marketing. Well, specifically, 91% of all B2B marketers are . Then there are the other staggering statistics: Marketers spend over 25% of their budgets on content marketing 80% of marketers believe custom content should be central to marketing work 78% of CMOs see custom content as “the future of marketing” So, what’s the deal with content?
One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date.
Are you wondering whether you’re missing valuable customer feedback because you’re just not looking in the right places? Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback, with just a few including: Monitoring Social Media Activity Customer Experience Surveys Feedback Forms Website Data Analysis Customer Reviews & Other User Generated Content Direct Interviews Testimonials Usability Test Data Sales & Customer Service Team Data There are many other traditional ways as well, and each method excels in its own specific way, holding the promise of providing insightful information about customers or prospective customers.