If you’re reading this blog I’m probably telling you something you already know, but: everyone in B2B marketing is using content marketing. Well, specifically, 91% of all B2B marketers are . Then there are the other staggering statistics: Marketers spend over 25% of their budgets on content marketing 80% of marketers believe custom content should be central to marketing work 78% of CMOs see custom content as “the future of marketing” So, what’s the deal with content?
Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention.
Striking down opponents with your ninja marketing skills can provide a sense of satisfaction that many marketers crave. However, there is danger in focusing all of your efforts on the front end of the customer buying cycle.