New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those with a high street/store presence) grew sales by 9.5%, the figure was 24.8% for online-only (defined as those with at least 80% of sales coming from online channels). The stats That said, the stats show that multichannel retailers were initially performing more strongly than the pure-plays from when IMRG starting tracking this in 2010, recording stronger sales growth. Since 2012, online-only retailers have experienced greater growth than mutichannels, Since 2015 the disparity in growth rates has been even greater, with the pure-plays now experiencing a 23 point ‘advantage’ over multichannels in terms of growth rates
Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV.
Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously. But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats. Others have incorporated legalese such as non-disparagement clauses into contracts that seeks to prevent them from posting negative reviews in the first place.
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customer service is not just about differentiation, it is business-critical.
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate . So how to improve your contact page?
Part one of our series on Why Companies Create Content we looked at changing customer perception and part two focused on making use of public opinion.
They say that the third time’s the charm.
A small gesture of thoughtfulness can make a surprisingly big impact The post 11 Small Things That Make a Big Difference to Customers appeared first on Search Engine Journal .
From James: Today’s post is part of a TopRank Marketing employee series in which staff members volunteered to write a blog post in exchange for a chance to win the opportunity to live-blog from Social Media Marketing World in San Diego next month. A winner will be selected based on criteria including post quality, relevance and social shares
Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper.