What does it take to become an authority in your industry?
To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy. Founding editor of Search Engine Land, Danny Sullivan has been an authoritative voice in the search marketing industry for nearly two decades, so he’s certainly seen and weathered plenty of big changes since the inception of search.
To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy. Founding editor of Search Engine Land, Danny Sullivan has been an authoritative voice in the search marketing industry for nearly two decades, so he’s certainly seen and weathered plenty of big changes since the inception of search.
You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts “You&A” AMA-style keynote conversation with Search Engine Land’s Founding Editor, Danny Sullivan, at SMX Advanced. Either way,…
Matt Cutts, Google’s head of webspam, made some important announcements as well as sharing some interesting insight into an upcoming algorithm change that will take effect by week’s end. Announcements Matt encouraged everyone to circle back and revisit Webmaster tools as many new features have been added to help webmasters everywhere. Here are a few of the things Matt pointed out: Fetch and Render as Googlebot – This feature has been added to show webmasters a thumbnail of what their page looks like to Google.
If the reports are true, the Federal Trade Commission (FTC) may not have the ammunition to proceed with an anti-trust case versus Google.