Dashboards exist to help make decisions. Unfortunately this principle is often forgotten. That is why many SEM’s moan and groan when it comes time to building dashboards. Without a specific end goal in mind, building any report becomes a frustrating mind reading game
Google recently released its new Analytics interface to all of their users. Personally, I think that one of the biggest improvements is the ability to create multiple dashboards as well as the flexibility of widgets to customize your dashboard with essential metrics