Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make that targeting and personalization happen
We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party data over the past few years, the latest trend now relies on zero-party data . And, if used correctly, it will become the most powerful source of buyer information
Intertwined from the start . For marketing executive Clare Carr , digital marketing and data have been a packaged deal since the beginning of her career. But for most marketers, while data is plentiful, leveraging that data (and diriving actionable insights to improve content strategy ) is an evolving challenge.
The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing . Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers and B2B buyers at every moment, it’s critical that your marketing messages be the most relevant in order to break through the clutter.
My first encounter with marketing data malpractice came at a young age. I wasn’t old enough to understand what was going on at the time, but my dad loves to tell the story. As I’ve gotten older, the humor and timeless relevance of this anecdote have struck me more and more.
As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change
Last week, the Business Marketing Association of Minnesota hosted an educational panel event: From Mad Men Advertising to Rabbit Hole Marketing. The panel consisted of four B2B marketing and data experts and was moderated by the brilliant Rebecca Ramsden of SmartBase Solutions
Visual content marketing has transformed retailers – in a good way. Here, we are going to address what visual trends are powering the top most-searched retailers of 2013 and what you can learn to drive your own business. With Google’s Hummingbird and other changes de-emphasizing keywords, it is more important than ever to focus on topical […] Author information Chase McMichael CEO at InfiniGraph, Inc.
What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”),…