Photo: David Meerman Scott One of the most coveted things a brand can earn is the emotional investment of their customers in the brand itself. That undeniable force that can make or break a business is why the Wall Street Journal bestseller, FANOCRACY – Turning Fans into Customers and Customers into Fans is a must read for marketers today. Co-authored by best selling author and international keynote speaker David Meerman Scott and his daughter Reiko Scott, Fanocracy was 5 years in the making.
The convergence of digital marketing and public relations has been in motion for many years, but in 2013 and onward, there’s more momentum than ever.
With SES Chicago over, we’re picking up our Wednesday guest posts again.
With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend David Meerman Scott , best-selling author of numerous books including The New Rules of Marketing & PR, Real-Time Marketing & PR and a new book called Newsjacking. David is someone who has always been a forward thinker and a few steps ahead of most marketers.
Content Marketing is a hot, hot topic right now as are social media, mobile and local. Along with being a popular focus for marketers, there’s really a deluge of information being published and it’s not always clear what the best advice is. The recent kudos for TopRank’s Online Marketing blog in the areas of Content Marketing ( #1 on Junta42 list ) and Social Media Marketing ( #2 on Social Media Examiner list ), made me remember what a great network of smart, accomplished, “walk the talk” content marketers I get to connect with
Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “ Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History “. A longtime fan of the Dead, David co-wrote the book with HubSpot co-founder and fellow deadhead, Brian Halligan to share the brilliant innovations the Dead brought to the business of marketing music and building an incredibly passionate community of brand enthusiasts.