One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the time of day/day of week of the visit usually has a strong correlation with user qualification and likelihood to convert.
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program.
There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs. desktop segmentation, which was previously a best practice for mobile advertising strategy. One of my well-respected colleagues put it…