If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your money into – or maybe you just want to bolster your digital marketing without spending too much – then how can you narrow your options down? To help out, we’ve put together a hefty list of 40 free digital marketing tools that can help you grow your business, in every area of marketing: from email to events, content to social media
How are you recruiting new employees? Are you using job recruiters? If so, you know their finder fees are ridiculously high.
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst. And improving our analysis skills as marketers goes beyond broadening our career options and helping us be better at our craft.
The sales process is all about nurturing long-term relationship s and building trust, and luckily there are some great tools to help! There is no magic spell for better sales, no matter how much we wish there were. Likewise there is no special set of words, prospect investigation device, or rated handshake that is going to get someone to buy your products. Good old connections are pretty much all you have to go on
The major problem with marketing and business jargon is that the majority of the people who use it, aren’t necessarily using it correctly… “Watch me pivot this burrito right into my wheelhouse.” “Sir, you have a call on line one.” “Put them on hold, this is mission-critical synergy right here.” “Oh god, I work for a monster.” “Excuse me?” “I said, I’ll fetch you a napkin.” Buzzwords and jargon can merely add to the confusion and alienation of everyday working life, and certainly increase the chances you’ll end up locking yourself in the stationery cupboard for a hand-over-the-mouth scream on a daily basis.
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it
SEO , SEM, PPC , CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a little time, some practice, a small amount of revising, and before you know it you’ll be firing off terms like CSS, SSL and CPC with absolute confidence
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read. However people don’t want to just read anymore, they want to publish, play, share, watch and exchange. The way they search has evolved too: they have gone from asking “what” to asking “why” and “ how to .” At Bing we have seen a three-fold growth of queries starting with “Why” compared to “What” queries, which tells us people are no longer looking for information… They are looking for answers
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting point for a business to promote a new product, or a service, but it’s becoming more challenging nowadays to convince customers to trust you.
Whether maintaining a blog or a beloved long-running website , you will have likely run into problems with accidentally using copyrighted images. It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume you’ll be safe, but still end up with a huge invoice from Getty Images.