Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business. The post Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) appeared first on Search Engine Journal .
The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies can adapt. AI Overviews are expanding into new keyword and intent types, AI Mode is reshaping how results are displayed, and ongoing experimentation with SERP layouts is changing how users interact with search altogether. For SEO leaders, the challenge is no longer keeping up with updates but understanding which changes actually impact organic traffic.
Discover what visibility on Google means for small businesses as AI assistants control which options customers see and choose. The post Why Your Small Business’s Google Visibility in 2026 Depends on AEO [Webinar] appeared first on Search Engine Journal .
Uncover insights on the state of AEO as AI-driven discovery reshapes strategies for enterprise organizations in 2026. The post The State of AEO & GEO in 2026 [Webinar] appeared first on Search Engine Journal .
OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook. The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal .
OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook. The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal
An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend.
In 2026, success belongs to marketers who turn strategy into execution, integrating AI, creativity, and community to build authority. The post The Top 10 Digital Marketing Trends For 2026 appeared first on Search Engine Journal .
Establish trust early in the buying journey to secure placement on shortlists. Uncover a trust framework for credibility across technical, peer, and continuous value layers
Psychological patterns behind negativity bias reveal why clickbait hooks win attention but damage long-term brand credibility. The post Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) appeared first on Search Engine Journal .