It’s safe to say that not one company is sitting around scratching their head saying “I have all of this marketing budget to spare, what can I spend it on?”. Budgets are tight, and marketing budgets are often the first to feel the pain of cuts.
Raise your hand if you’ve ever encountered a situation like the one described below: It’s time again for your annual marketing budget meeting. You’re confident that what you’ve put together is going to knock the leadership team’s socks off