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There is no question that 2017 was an incredible year for marketing. What’s even better than a banner year is fresh optimism for the next. Predictions and trends for 2018 present even more opportunities for marketers that can see the signal amongst the noise.
As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now.
Digital marketing works like traditional marketing; there are trends that need to be watched, and savvy marketers need to stay ahead of the curve. As we start 2015, there are trends emerging which will become incredibly important in the next 12 months.
The opening keynote at ClickZ Live New York started off with an introduction from John Barnes, Managing Director, Digital & Tech at Incisive Media. The featured speaker, Randi Zuckerberg (brother to Facebook founder Mark Zuckerberg in case you’ve been off the grid for a few years) provided an overview of her experience at Facebook during the early days and highlighted what made the initial DNA of the company work to help it grow. She also shared some good humor and a list of 10 new media trends that are posed to impact consumers and the way we market to them.
New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream are viewed by users. The decidedly Pinterest-esque layout was just one of many announcements this week out of Google I/O, the totality of which Jeremiah Owyang and Chris Silva dubbed a “wreck.” “The end result, we hope, is an app that looks and feels great across a family of devices,” Senior VP Vic Gundotra wrote of the Google+ changes. This is in line with Google’s mantra of late: Technology works best when it gets out of the way, and lets people do what makes them happiest: living, learning and loving.
Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and the social web and provided key takeaways for companies on achieving success. As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful daily. Following is a summation of this info-packed presentation: What would happen if your Google traffic disappeared tomorrow? What impact would that have on your marketing and your business? For many, this could be disastrous. This highlights the importance of diversifying your brand’s referring sources and share of voice around the web. Search and social are intersecting in many ways: when you look at a comparison of the top search engines, more and more of the engines themselves are on social platforms, and more of the results on the big engines are social.