Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more about top influencers and their sentiments, trending topics, and which countries are leading the discussion on Twitter.
As the managing editor of SEJ, which gets almost one million pageviews monthly, I find myself receiving up to ten press releases and “embargoed announcements” from all kinds of companies everyday. And almost every time, I find myself shaking my head and simply deleting the email. While the reasons for my heavy use of the trash icon in Gmail can vary, it is most often for the common sense stuff: they addressed the email to an editor from years ago; or there is no name at all.
Numerous journalists are jumping the newsroom ship to “brand storytelling” as content marketers and an increasing number of public relations firms are evolving as integrated marketing communications agencies. As more companies adopt content marketing and integrate their marketing activities across owned, earned, shared and paid media, there’s an opportunity for marketers to tap into the expertise of the PR world
Today I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals. The colliding or collaborating (depending on your situation) worlds of digital marketing and PR have left a lot of ambiguity about roles, goals and responsibilities between these 2 very important groups.
Since 2001 our “practice what we preach”, digital marketing and PR agency at TopRank has experienced growth every year.
By you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing . It’s the essence of the core principles of information Discovery, Consumption and Engagement that I talk about in Optimize and at conferences like PRSA International in Orlando this week