Shonodeep Modak is CMO of North America at Schneider Electric.
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read. However people don’t want to just read anymore, they want to publish, play, share, watch and exchange. The way they search has evolved too: they have gone from asking “what” to asking “why” and “ how to .” At Bing we have seen a three-fold growth of queries starting with “Why” compared to “What” queries, which tells us people are no longer looking for information… They are looking for answers
Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo . If you missed it, it’s now available on demand where you can listen to the high level overview from me, and actionable information from Marketo’s VP of demand generation Heidi Bullock and HeroK12’s head of marketing Bryan Lanadburu. As a taster, I’ve summarised just a few of the key points from the webinar for you to read below… The increasing speed of technological and consumer change creates a need for companies to act differently – or suffer the consequences Taking a view of the long term trend over the current century and the last, it is clear that digital technologies such as smartphones are just one of a number of changes that have emerged and reached mass market adoption with an increasing speed.
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll be participating in a Google Squared webinar tomorrow (June 30), looking at how to drive a culture of innovation in your company.
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not.
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right? Amy Nicholson, managing editor at content strategy agency Sticky Content , says it’s time for businesses to install their own great content leaders, who can bring together expertise from every division in their company to create a great content strategy.
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions
Rebecca Galambos is senior digital transformation director at the Prince’s Trust , with some valuable insights into the ‘millennial generation’ through her work. Rebecca will be speaking about this at our upcoming Shift event in London on May 24/25th. I’ve been asking Rebecca about what digital transformation means to her… Can you give us a sneak preview of your presentation at Shift? I’m going to be speaking about how digital transformation and frugal innovation are just as relevant to the third sector as to the world of commerce (arguably even more so given the tight funding environment)
What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost