Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The expression “a failure to plan is a plan to fail” is as true for content marketing as it is for navigating any aspect of business life. Why do so many marketers fail at content planning?
We’re all in this together. Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one