In a world where shiny object marketing and weight loss fads equally distract from reaching our potential, there are many parallels between improving physical health and optimizing B2B marketing effectiveness. Just like world class athletes, top B2B marketers focus on key areas for improvement starting with goals and including the right mix of data insights, tactical best practices and ongoing performance optimization. To help B2B marketers achieve record breaking levels of marketing fitness, we’ve tapped some of the top B2B experts from brands like MarketingProfs, LinkedIn, Content Marketing Institute, SAP Ariba, Dell Technologies, Facebook, Skyword, Arm Treasure Data, & Engagio.
If you’re interested in influencer marketing, let’s do a little thought exercise: Imagine being invited to a party full of influential people.
When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that?
The digital marketing industry is shaped by great minds that, while keeping one eye on the work at hand, are focusing the other on the future. These great minds help us see “what’s next” and inspire us to create the next level of content for marketing. For inspiration on B2B Marketing in 2015, look no further than the experts in “ B2B Marketing 2015: 14 Visions of the Future You Can Use Today “.
If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount
“Publication is not distribution and a content marketing strategy without audience development is no strategy at all.” Jeff Rohrs @jkrohrs Wise words from the guy who literally “ wrote the book ” on Audience. With all the investment in content creation, curation and repurposing being made, it’s amazing how little is actually invested in growing the audience and community for that content. If you publish content uninformed by audience insight and without a community to receive it, does anyone care?
“One day Alice came to a fork in the road and saw a Cheshire cat in a tree.
A big part of our identity and the nature of our work at TopRank Online Marketing is focused around creativity. In fact, the tagline on our company website is: “Smart, Creative, Focused On Results”, three key principles that drive a lot of what we do and what we stand for. Of course creativity comes in many forms – not just the aesthetic, but with problem solving and lateral thinking to innovate and succeed despite obstacles, limited resources and competition
A few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me. I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try.
Post Sponsored by Linkdex Starting as a public relations firm with SEO skills in 2001, we’ve always had to create content for clients whether it was press releases, newsletters, case studies or graphics and diagrams for newsrooms and events. In 2008 we made a major shift to what I call “SEO Plus” and focused a lot more on content. In fact, we were named the #1 content marketing blog that year by Junta42 (now Content Marketing Institute)