What can B2B marketers find at the intersection of strategy and authenticity in 2023, when both elements are playing greater roles than ever?
It’s a great time to be a B2B content marketer. The appetite for content marketing within B2B audiences is high, and content marketers say it remains by far the best tactic in terms of ROI . But as content marketers we have to tread carefully: to paraphrase the old proverb, an opportunity is just a crisis waiting to happen.
The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking. Memories and mental associations pop up at random.
Last month, we introduced our all new podcast, Elevate B2B, with the goal of elevating the B2B industry. The show features conversations that inform, include and inspire the best of B2B marketing. Each episode will feature insights from a B2B marketing leader having a conversation with our very own Lee Odden
It’s no secret that we have made it our mission to elevate the world of B2B marketing. “Elevate B2B” has been the agency’s theme and mantra of the year, and we don’t see it going away anytime soon. Our CEO Lee Odden shared in January , “from ‘boring-to-boring’ to being woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar.” The TopRank Marketing team has been committed to elevating the industry, specifically targeting these three approaches: 1 — EXPERIENTIAL CONTENT What good is content if the target customer is not engaged? Just like B2C audiences, B2B marketers and decision-makers want to experience brands through thoughtful, creative and innovative content.
Picture this: It’s mid-December and you’re on a road trip through Florida.
B2B marketers can relate to customers who’ve rapidly shifted into all-out digital mode in their daily professional lives. That’s because so many of us have done the same, with numerous departments and agencies transitioning to remote or hybrid work in the wake of COVID
Even if 2020 and 2021 didn’t throw buckets of uncertainty, accelerated digital transformation and massively shifting buyer behaviors and expectations on marketers in the business to business world, B2B marketing is not without challenges. From “boring to boring” to woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar