Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of… Please visit Search Engine Land for the full article.
Google’s Director Of Research Peter Norvig once told me, “Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say – hopefully without killing anybody.” Google has made huge strides toward achieving that goal, most recently and..
Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized.
In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of 2013 was the first time that sales of smartphones surpassed sales of feature phones, with the former accounting for 51.8 percent of mobile phone sales…
The evolution of search technology actually resembles aviation history. Consider this – Boolean is equivalent to Clement Ader’s inaugural flight across open water, keyword is the Spitfire fighter aircraft that won the Battle of Britain, and semantic technology is a leap ahead to the arrival of the stealth bombers
It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much.
I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words. The truth is that search is heading in a direction that most of us could not have foreseen… a […] Please visit Search Engine Land for the full article.
Yesterday, at Google’s 15th birthday celebration Google revealed its new “Hummingbird” search algorithm.
Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this will be obsolete. Search engines of the future will provide users with answers to their queries by internally verifying validated data that link to…