When I started working in digital marketing in 1984, the first online ad I created was in 40-column ASCII text format on my Commodore 64 computer. It was a simple promotion for the 300-baud bulletin board system (BBS) I owned and operated. I created the text-only ad to post on other BBS systems, meant to drive traffic to my pre-website by listing the features my BBS offered and the basic information on how people could connect to it
Evergreen trees are a symbol of life and renewal because they never lose their leaves; they stay green year-round. Tell that to anyone who has dragged a Christmas tree to the garbage on New Year’s Day
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO. In yesterday’s #semrushchat there was such an example, a site offering copywriting services, but one that seemingly needed to pay more attention to SEO.
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around the same topic is that you can end up with multiple pages which have similar keywords which compete against each other in Google for the same search terms
The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together . Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other. Which brings me to the question: what do content marketers need to know about SEO (and vice versa) to achieve the best results
What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results? Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results
Ever since Google got better at assessing online content quality (especially after the Panda update), content writers have started publishing less, but better-quality content. This has made many bloggers and Internet marketers happy, as the idea of having to produce fresh content just because it is the only way to outrank a competitor isn’t really […] Author information Alesia Krush Alesia is an SEO and a digital marketer at Link-Assistant.Com, a major SEO software provider and the maker of SEO PowerSuite tools. Link-Assistant.Com is a group of SEO professionals with almost a decade of SEO experience.
When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout time, is a great way to help keep your website solid and relevant to users searching the web. However, time sensitive content is just as important
You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf).
You may have heard that content is king, but the truth is that informational content is king.