In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center.
Many website owners use Excel on a daily basis. They might keep a list of backlinks they want to track, or use it to track keyword rankings.
One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past year. This can be accomplished by pulling a landing page report and using VLOOKUPs in Excel to see any of your broken pages used to receive traffic.
One thing I’ve never understood about Excel is why it doesn’t support regular expressions (which the cool kids call regex). Regex allows you to do advanced sorting and filtering.