While their importance pales in comparison to many other things taken away by our society’s ongoing lockdown, I do find myself missing sports. Going without them during a difficult time causes me to appreciate the comfortable routine and reliable distraction they provide all the more. Those who know me will not be surprised to learn that I’m longing for baseball especially — everything from strikeouts and singles to slides and steals.
What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing.
Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences . Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message