Meta shared its 2022 Q3 earnings today and, as expected, performance left a lot to be desired. Advertising revenue came in at $27.2 billion, down roughly 4% year-over-year. The positives. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY.
Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible.” What’s changing. Nothing
Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post
Facebook is rolling out Collaborative Ads for local delivery to help restaurants and grocery stores give people more ways to shop and order. The ads allow local businesses and packaged goods brands to display their products next to options for people to purchase. Local delivery competition
B2B companies planning for the rest of 2022 have a unique set of circumstances to consider:
Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The feature isn’t available to all advertisers yet but you can sign up for the waitlist here
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience.
As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us
Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS.
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon.