Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so many express confidence that it’s making the desired impact.
Whenever I talk about Facebook at a conference, I am amazed at how many people come up afterwards and are still confused with the differences between profiles, pages, groups and the other types of entities on Facebook.