In late June, Facebook announced they would be changing the News Feed algorithm to favor content from users’ friends and families, triggering a collective sigh (and maybe some choice words) among publishers, brands and marketers who rely on Facebook to boost brand awareness and generate referral traffic to their website and blog content. While Facebook admitted that they anticipated a dip in reach and referral traffic for some pages, many Page admins were probably already noticing a decline. Shortly after the announcement, BuzzSumo released d a ta they’d collected after reviewing 25 million Facebook posts that the top 10,000 publishers has posted in the last year
Can BFF’s lead to more effective marketing? That’s the topic of discussion for the PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, vice president of technology communications for Facebook. Before going to Facebook, Caryn explained that she ran an agency, however she talks about having felt like a mechanical bunny always chasing something and not catching it.