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Why technical SEO is so much more than just ‘make-up’

Published on 2016/06/16 By admin

Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy.  I was prompted to write this article having read a Search Engine Land guest post on the subject this week, written by Clayburn Griffin . The author of that article doesn’t seem to value technical SEO so much. He says that “ Technical SEO is easy, breezy, beautiful, but it’s no game-changer .” For me, this falls a long way from explaining what technical SEO actually is, and how important it is for your website.

Shopper FOMO – What Is It & Are You Dealing With It Appropriately?

Published on 2014/05/21 By admin

FOMO, or “fear of missing out,” is something that is playing an increasingly significant role in today’s digitally connected world. Wikipedia defines it as follows: Fear of missing out or FOMO is a form of social anxiety — a compulsive concern that one might miss an…