So you want your campaign to go viral… Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies place popularity above purpose.
Our Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years. Starting with adding SEO to our media relations services in 2001 to providing SEO consulting to PR industry leaders like Vocus, PRWeb and The PRSA, we’ve been in the thick of SEO and PR for some time
The value of content marketing has been well established here and in many other places on the web. It’s nothing new for many marketers, especially those in B2B Content Marketing
Online Marketers world-wide are looking towards content marketing as a way to educate, connect with and influence prospects to become customers. Content can also play a big part in lead nurturing and engagement with existing customers. With 9 out of 10 B2B marketers using content in their mix and predictions from the likes of Geoff Ramsey of eMarketer, “ Content Marketing is Critical in 2011 ” and Ashley Friedlein of Econsultancy, “ Content strategy & content marketing: the King is back ” there’s much cause for optimism