In December 2011, Google launched author stats within Google Webmaster Tools, giving those who used authorship across sites, statistics on how well their content did. Author stats were unique in that it would show you how many impressions and clicks your content received not on a site by site basis..
In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy
For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started… Please visit Search Engine Land for the full article.
Google often removes features from their search results and other services. Jon Wiley, Google’s Principal Designer of Google Search in a Reddit AMA (ask me anything) thread answered the question on why Google removes features people love
Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing
Filmmakers behind “America: Imagine the World Without Her” have accused Google of keeping their movie’s showtimes and locations from appearing in search results.
Yelp has been an increasingly vocal critic of Google for several years.
Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket?
For almost 3 years now Schema.org has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations
When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily. But just like with paid search, you can actually calculate the return on your SEO efforts. It’s not that tricky either. To show you how to do it, I’ve created an infographic that will walk you through the calculations you need to perform. Don’t worry, it’s simple