Why is it important to find the right B2B influencers? Are there right and wrong ways to approach the process of choosing the best B2B influencers?
Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you nail a pitch to a Coveted Influencer.
Everyone wants to be valued for their insights, and today’s content marketing-fueled age presents multiple opportunities for people to become influencers. I covered how to crowdsource these influencers in an earlier post , but what if you wanted to become one yourself? What does it mean to be an influencer
Influencers are influential. They have a significant following on their social channels and are so knowledgeable about a topic that people not only like to consume their content, but share it. Engaging an influencer and being promoted by them is a great way for your brand to increase visibility, grow a following, and rank in search.