What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube is part of the Jamie Oliver Media Group and it was launched in 2013, as a new way to present food recipes, both in an informative and entertaining angle, hoping to transform the traditional format that we’ve known from Jamie Oliver since then. Thus, Food Tube became the food channel that combined recipes, tutorials, funny videos and guest collaborations, leading to 2.3 million followers and 210.577.027 views (as of May 10th) How did it attract such an engaged audience and what can we learn from its success?