The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to eat right now and chefs that need to cook, what do B2B brands need to know to get ready? Just 18 percent of brand marketing and analytics executives said that they understood the metaverse and how it will affect their brand, according to recently-released survey data .
“Technology is changing the way we do business.” Said everyone, ever. Marketers know technology is changing how we interact with our audience. But knowing it’s happening and doing something about it are two very different things. Randi Zuckerberg is no stranger to technology and its effects on business, daily life, and social structures.
In the world of online marketing , search and social media are evolving at an incredible pace.