What do B2B marketers need to know about search in 2023? B2B marketing and search have always had a complex relationship, and 2023 will undoubtedly see new shifts arise in numerous areas, from how search engines deal with human versus artificial intelligence (AI)-generated content, to indexing a partially or fully-siloed metaverse, combating dwindling organic search opportunities, where to best invest paid search advertising dollars, and key SEO fine tuning challenges. Let’s turn our attention to each of these five areas of search in B2B marketing, and take a look at the changes marketers will need to adapt to in 2023 and beyond
The future of search at Google includes fascinating changes that will deeply affect the course of B2B marketing. Google’s search and other services jointly hold vast influence over what people see and do online, a powerful position that isn’t likely to significantly change anytime soon. Like ocean waves, search always changes at Google, and whether it’s through tiny incremental shifts or explosive changes of course, the future this tech giant is enthusiastically creating is one savvy B2B marketers can’t afford to ignore
At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond. Things were simpler back in the early days of online search
The last Earned track session of the day, The Future of Local Search: 5 Layers of Local, with presenters Howard Lerman, CEO & Co-Founder, Yext, and Gregg Stewart, President, North America, Geary LSF. The main components of local search listings are commonly known as NAP: name, address, phone. However, local has also grown to include ratings and reviews, photos, menus, […] Author information Kelsey Jones Search & Social Consultant at MoxieDot
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains… Please visit Search Engine Land for the full article