As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I’ll focus on Linked Open Data (LOD), which will allow you to..
Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this will be obsolete. Search engines of the future will provide users with answers to their queries by internally verifying validated data that link to…
Our Internet has come a long way over the last decade. Creating a website, blog, online community, or social media presence has never been easier. For marketers though, cutting through all this chatter to reach a target audience has never been more difficult