Emojis have taken over a significant part of online communication , with people using them in order to express a feeling, a taste or an interest without using a long written description. The term ’emoji’ has become so popular that it was named by Oxford Dictionaries as Word of the Year for 2015, which means that we were not surprised when we noticed an increase of branded messages including emojis .
As the online landscape becomes increasingly more competitive, marketers are finding that great content isn’t just about what you say, but how content is presented as well.
Chances are by now you are either an avid user of Instagram, or know someone who is. Instagram is a photo sharing site that allows users to upload snapshots of their daily lives through the magic of sepia filters. This enables even the most amateur photographers to send artistic images out into the world