While many B2B marketers are focused on Boomer and Millennial age senior marketing executives, what are B2B brands doing to connect with the next Generation of buyers? You know, those junior marketing pros born after 1997 aka Gen Z? Content Director at Semrush, @LenoxPowell , shared useful insights about connecting this up and coming group of customers that includes buyers of B2B products and services
A high schooler and a college student sit down with Search Engine Journal to talk about all things digital. The post Social Media and Search With Two Generation Z’ers #MarketingNerds by @wonderwall7 appeared first on Search Engine Journal .
Each year at the North American International Auto Show, Ford invites about 200-300 bloggers and digital influencers to partake in exclusive sessions, product demonstrations, and more. This year, I was on hand to listen to Snapchat‘s COO, Emily White, DigitTour Co-Founder and CEO Meredith Valiando Rojas, and 12-year-old entrepreneur (and Gen Z’er) Davis Barrow. White, Rojas, and Barrow discussed making way for “Gen Z,” which is anyone currently under the age of 21