Building a search presence globally might seem like fighting through mobile and laptop screens one at a time, but it’s actually much easier than that. Around the world, in the realms of a number of search engines are billions of internet users, across 201 potential markets.
Introduction: This post is primarily targeted to marketers in the US and other English-speaking countries. Those of you that hail from other locales may be more accustomed to thinking globally.
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions.
Converting a challenger brand into a market leader nationally is a difficult yet rewarding accomplishment. The dedication, expertise and investment necessary to make that happen must come together fluidly to avoid failure
Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions and revenue
How can we grow as a nation if we do not sell much to the rest of the world?
That was the response I gave a few hours ago to a packed room of attendees in a full day workshop on Search Marketing here in Delhi India. During the afternoon workshop that was more of an open Q&A site clinic format, the majority of the questions were about multinational SEO.
My last article on Integrating Search into the Localization Process prompted a few emails from people asking what other areas are important to the process, and how they can integrate them into the SEO process. My recommendation has always been to develop a search council or search center of excellence (COE) that fosters *** Read the full post by clicking on the headline above ***
Have you ever wondered how search engine results change from country to country? If your company is multinational, it is important for you to know how your site ranks for relevant keyword terms in different countries.