Tag Archive

The eerie future of AdWords targeting

Published on 2016/10/21 By admin

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.

Dissecting Google Conspiracy Theories

Published on 2015/10/21 By admin

Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid moments

Sundar Pichai Appointed Google CEO As Google Becomes Division Of Alphabet Inc.

Published on 2015/08/10 By admin

In a totally unexpected development this afternoon, Google announced that it had formed a new holding company, Alphabet, Inc.

How SkyBox Satellite Imagery Might Aid Google’s Offline Conversion Tracking

Published on 2014/05/23 By admin

There’s a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $1 billion. The deal has yet to be confirmed.

Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition

Published on 2014/05/02 By admin

Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay has got another boost. The company has acquired Rangespan, a London based start-up that developed backend supply chain management software for online retailers. Founded by Amazon..

Google Delays Second Campus Construction, Buys More Space Near GooglePlex

Published on 2013/07/17 By admin

Two stories out this week are drawing attention to Google’s future office expansion plans. Days ago, we reported on our partner site at Marketing Land that the construction of Google’s new Bay View campus has been delayed temporarily.

Google Officially Buys Waze, Will Integrate Technologies

Published on 2013/06/11 By admin

Google announced they’ve officially acquired Waze, the popular app based social driven mapping technology. This was expected and the rumors are Google paid $1.3 billion for the Israeli startup company.

Will Google’s Expected $1.3 Billion Waze Acquisition Be Allowed?

Published on 2013/06/10 By admin

Early yesterday, Israeli business website Globes.co.il said that Google will acquire social mapping app Waze for $1.3 billion. That report has subsequently been all-but-confirmed by others, including the Wall Street Journal (WSJ), which said the announcement could come this week

Zagat Take Two: Google To Acquire Frommer’s Travel Guides

Published on 2012/08/13 By admin

Publisher John Wiley & Sons, Inc. is selling the Frommer’s brand, publications and content to Google

“Googler Killer”, Cuil, Patent Applications Acquired By Google

Published on 2012/02/20 By admin

Googler Killer, Cuil, which launched in June 2008 and went defunct in September 2010, have had their patent applications acquired by Google.