In the Google Ads Performance Max search category, Google is now displaying “private search term.” Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 days, Google explained.
Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. “Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign,” Ginny Marvin wrote on X.
Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.
Some are seeing a super scary Google Ads phishing scam in the Google Search ads slots.
Google may be bringing Search Max to Google Ads soon. A “Search Max” option is showing up in the Google Ads match type report for some advertisers.
Google is testing placing the chat button, the one that may use AI to respond to your questions, at the top of the Google Ads advertiser console. Google began testing this last week and it says “Chat” with a “beta” label next to the chat icon.
Google has said it has updated its child and teen ads policies to increase transparency and make it easier for advertisers to understand these policies. Google added there are no changes to enforcement with these updates.
Google Ads has added two additional promo code options under the promotion details section of promotions assets. Instead of there being a way to enter a promo code, you can now also offer bar code or QR code methods for promotion codes in your ads.
Google has added a new checkbox for you to comply with when you upload images to Google Ads. This is Google having you sign a waiver that “own all legal rights to the images on the landing pages.”
Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message leads, booking and all recording for the Tax Specialist vertical in Google LSAs.