Google’s Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see a number of complaints from advertisers starting at around 8 am ET.
Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location
Google is testing a “contactless” label in place of the curbside pickup labels in the shopping search results. The curbside label became popular during COVID and has stuck around as a convenience factor for shoppers after.
Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages.
Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top/Absolute Top Impression rate and/or a change in overall CTR as a result of the double serving Google Ads experiment. This is where Google can show the same ads in different ad locations because it has different auctions for each ad location.
Google Ads has a new option for getting support, at least, for some advertisers. This option is named “Get a call,” and it is addition to call us, chat or email support.
Google seems to be testing removing the green checkmark from the Local Service Ads. I was able to replicate this for the same query, and the same set of advertisers. In one case it has the Google Screened checkmark in green and in the other, it does not.
Google will change how it counts clicks in Google Merchant Center starting April 21, 2025. This change will make clicks count the same way Google Ads counts clicks. This means your current and historical reporting for clicks may change on April 21st.
Google now is showing Performance Max terms in the Google Ads search terms report. Plus this report shows the new negative keywords terms that is now supported for PMax campaigns.
Google Ads has confirmed that it has lost some conversion data for some advertisers who used Google Merchant Center in February.