Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, “We’re conducting a small experiment testing different ad configurations” in regards to this test being spotted.
Google Merchant Center added a new field in the “Promotion conditions” section for “first order” discount. This seems to be for shopping ads set up in Merchant Center.
Google Ads is beta testing its new AI tools to generate reports by asking Google for the report you want. You enter a prompt, or just a normal English request, and Google Ads will generate a report based on your request.
Ginny Marvin, Google’s Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more accounts.
Google Ads is testing a new asset type named video. It seems Google may be testing allowing advertisers to add video assets to their search ads and other Google Ads campaigns.
Google has posted a new help document in the Google Merchant Center help center documenting the annotations and badges available both in free and paid Google Shopping results. Google wrote, “This article provides an overview of the different types of annotations and badges.”
Google announced a new set of Google Ads policies for dating and companionship that will go into effect on March 4, 2025.
Google Ads is testing new offers for agencies and advertisers, trying to find impactful incentives for agencies who sign up new advertisers in Google Ads.
Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also include your first-party consented, hashed customer data, and your tag-based user identifiers, Carly Boddy from Google wrote on Bluesky.
Google is testing displaying a button in Google Search to load more ads. The button reads, “More sponsored results” and when clicked, it can load more ads, if Google has more to serve.