Google has released a minor version update to the Google Ads API, version 23.1. This update has changes to account management, campaigns, conversions, incentives, planning, reporting and more.
Google reportedly updated its Google Ads support contact form to add a disclaimer and checkbox to say you authorize “Google Ads specialist on behalf of your company to make the changes above directly to your company’s Google Ads account to reproduce and troubleshoot the issue.”
Google sent out an email to some Google Ads advertisers about changes coming to Google Ads budget pacing for ad scheduling. These changes go into effect on March 1, 2026.
Google may be testing a new ad unit named Sponsored Places. I think this is new, I mean, have any of you seen this before in the search results
Google is rolling out an update for Google Ads advertisers to certify for some cryptocurrency and complex speculative financial products. This is “incrementally to all advertisers over a period of time and not all advertisers and certification applications will be affected immediately,” Google wrote.
Google Ads may be automatically enabling paused keywords in your advertising accounts.
Google Ads is now showing in the “When and where ads showed” report, the ability to see PMax, Performance Max, reporting.
There is a new Google Ads help document named About the Results tab in Google Ads Recommendations.
Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, “Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.”
Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column.