Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve in the space that previously only sitelinks were eligible for when Google’s system predicted they would improve performance.
Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains.
Google announced three updates to its image and assets system including its generative AI can now generate people and faces.
Google Ads has this section (not sure if it is new) named Advanced Plans. This feature allows you to select a “mix of ad types based on goals” and Google will create conversion creation and capture plans for you.
Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is intentional or a bug but the box to stop you from setting a budget too low, seems to not be there anymore.
Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign and then shows you why it is performing, as it is.
Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting on April 7, 2025.
Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and there.
There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for advertisers to manually request lead credits for poor quality leads.
Google Ads is asking some advertisers to re-verify their accounts during an active email support conversion. While the support thread is going on, Google may ask you to re-verify you are who you say you are, for security purposes.