Google added a new promotion method in Google Merchant Center for Top-performing products.
Google AdSense added a new breakdown option named Confirmed Click status breakdown.
Google announced it will replace the “Ad networks” blocking control from Brand safety within in AdSense with a new “Authorized Buyers” blocking control. This will start on November 6, 2025, the company said.
Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic
Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as “Ad sessions”, “Ad session RPM”, etc.
Google announced it will be removing the block control category named “Significant Skin Exposure” from the block controls.
Google AdSense may have a bug with its PIN verification processs. There are tons of AdSense publishers complaining in the Google AdSense Help Forums about issues where they are unable to use the PIN verification anymore. It seems like a widespread bug but I am not sure, as Google has not responded to those complaints.
Google AdSense announced a new feature to “Fill empty in-page ads” by showing “contextually-relevant suggestions related to your page and site inside unfilled ad spaces.” In short, if an ad is not filled by Google on your page, then Google will look for other ways to monetize that ad spot.
Google AdSense has added new universal opt-out mechanisms and privacy controls due to new laws they must adhere to. These go across several US states.
Google posted a new document on the topic of its AdSense for Search Restricted Access Features (RAFs). Google said, “Starting on August 25, 2025, certain AdSense for Search features have limitations depending on an account’s status within the Search Partner Network.”