Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to “help you better understand, prioritize, and resolve your issues.”
Google AdSense has a new version of rewarded ads – not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.
Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the “Customized help and performance suggestions” and “Periodic newsletters with tips and best practices” email lists into one.
Google has announced an expansion of anchor ads named collapsible anchors. Collapsible anchors automatically enlarge the ad height on mobile devices for better viewability. Your users can collapse them to the standard anchor size, if they want.
Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, “We’re making some changes to how first-party cookies are managed in your AdSense account to simplify controls and improve your access to third-party demand.”
Google is expanding AdSense’s Auto ads to support French, Spanish, and Japanese languages. Previously, Auto ads were worked for English and German languages only.
Google has deactivated all Russian-based AdSense accounts yesterday and will issue July earnings will be disbursed between August 21 and 26. Google added it will attempt to disburse any remaining balance in your account, if you have met the cancellation threshold and have no payment holds, within 60 days.
Google has begun rolling out a new privacy and messaging feature for AdSense ads in some US states. This is to comply with California, Colorado, Connecticut, Virginia, and Utah privacy laws. The feature allows the site to communicate to the user about opting out of the sale or sharing of their personal information.
Google AdSense planned on changing the minimum reporting thresholds for Custom Channels and Search Styles to 100 clicks per day on May 15th. But Google sent an email to AdSense publishers that it will not make those changes.
Google AdSense has removed reference to your privacy policy as a place to withdraw consent. AdSense now has clarified that the revocation link at the bottom of the page should say “Privacy and cookie settings”.